Sideffect on 60 Minutes

Rodney Bridge with his son, Preston

Sideffect Founder, Rod Bridge, started this charity through the legacy of his son following his tragic death at just 16. Rod initially took his battle to China where he exposed illegal ‘research chemical’ drug syndicates and brought the issue to international attention.

“An Australian father whose only son died while under the influence of a synthetic recreational drug has infiltrated the Chinese criminal gangs exporting the substances to our shores. Rod Bridge’s son Preston died in February 2013, after leaping from a Perth balcony while on the synthetic drug, 25i-NBOMe.”
Read more and watch the 60 minutes story at

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