Sideffect was started by our founder, Rodney Bridge, after the death of his beautifully talented and generous son, Preston. Preston died at the age of 16, after taking a synthetic form of LSD in February 2013, during his school ball after party. Following his family tragedy, Rod found out that the LSD substance was made up of 25inBome as well as a shopping list of other synthetic drugs. Preston lost his life that night based on one choice and had he known what he was taking, he would have made an entirely different decision. Sideffect was born out of that understanding, that our youth need to be educated on substance use and be empowered to make informed decisions, with the help of parents, teachers, and their community.
Our mission is to start a conversation on substance awareness between parents, teachers and Australia’s youth. What’s in them, what they can do to you, and how they can affect your family and community. Our aim is to enable youth to make informed decisions based on knowledge and awareness, not misinformation and ignorance.
Our goal is to spread this powerful message to every person in Australia.
While we are still a small bunch, we are a committed group of people who believe in the Sideffect mission. Coming from all walks of life, we now work together with our volunteers and funding partners to deliver the Sideffect education message.
David has been a CEO for some of Australia’s most well known companies. He now brings this experience to Sideffect with a commitment to the cause. With two daughters and two sons of his own, the Sideffect mission is close to his heart.
Rod is a leader with a drive and passion like no other. His knowledge on drug manufacturing and importing is invaluable to the program. His son, Preston, is always in his heart as he pursues the Sideffect mission with a constant fire in his belly.
As a former AFL player, Chris brings highly valuable knowledge in the areas of coaching, community engagement, and youth development. With three young sons of his own, Chris is connected to the hurdles parents are facing when it comes to synthetic drug education.